The 3m Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior
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Book Overview
Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for 'Meta-theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a motivational...
Format:Paperback
Language:English
ISBN:1441950915
ISBN13:9781441950918
Release Date:December 2010
Publisher:Springer
Length:314 Pages
Weight:1.04 lbs.
Dimensions:0.7" x 6.1" x 9.2"
Related Subjects
Applied Psychology Business Business & Finance Business & Investing Clinical Economics Health, Fitness & Dieting Health, Fitness & Dieting Marketing Mental Health Personality Physiological Aspects Psychiatry Psychology Psychology & Counseling Psychopharmacology Research Social Psychology & Interactions Social SciencesCustomer Reviews
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