Thirty Six Biggest Mistakes Salesmen Make & How to Correct Them

Some might consider Mr Kahn's book to be a potboiler because it was written in l963. It is still a super book. It's short--200 pages. It is well indexed. It does not matter if you are selling advertising, 747 aircraft, vacuum cleaners or computers you cannot avoid the timeless truths shown here. Thirty-six times, Kahn states a principle, illustrates it with many anecdotes and the tells you how to apply what you have learned. Resist the temptation to read this book in a few sittings. Rather--read a chapter a day, they're short, for six months. Keep a copy in your briefcase. In six months you will have jumped several levels in performance.