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Paperback The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different Book

ISBN: 195693457X

ISBN13: 9781956934571

The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different

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Format: Paperback

Condition: Very Good

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Book Overview

This book is for a very small percentage of business people.


You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to "not get fired." Many people want to go to work, make a contribution, and go home.


But Category Design is purpose-built for people who want to...

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