The 12 Investment Myths: Why Individual Investors Are Failing Miserably and How You Can Avoid Being One of Them

In this informative and entertaining read, the author - managing principle of a large Atlanta investment firm - investigates why investors consistently make decisions that undermine their ability to accumulate long term wealth. He lays out a series of "myths" widely propagated by Wall Street and the business media that encourage self-destructive behavior and results in investors sacrificing a large portion of their potential returns. Especially timely was the author's analysis of the relative merits of full service brokerage firms vis-à-vis fee-only advisors. Readers will find Calhoun's investment principles compelling. Highly recommended to both new investors and for experienced investors who are paying too much and receiving too little.

Jack Calhoun's book is witty. Though it is full of investment wisdom there is an underlying sense throughout the book that wealth is only one part of achieving a peaceful and balanced life. It is written like an investor should be-witty and wise instead of greedy and glib.

I am a left (or is it right?) brained person who normally loses interest in anything financial about four seconds into reading. Not so with this book-the humor and stories that weave through the book kept my interest. Also, the author gives very sound advice for uncertain times-definitely a book to read and keep on your nightstand for referring back as the markets change daily!!

Jack J. Calhoun Jr. exposes twelve investment myths prevalent in today's volatile market environment. In layman's language Calhoun explains why individual investors are failing in the stock market. His book "the 12 Investment Myths" helps the reader set a course so that they can avoid the trap of falling for these myths. Each chapter discusses one of these popular myths of investing. Calhoun talks about the issues involved and offers alternative solutions, which helps the reader avoid being deluded by the myth. Jack objectively discusses brokerage houses, sales charges and fees, expense ratios, turnover ratios, and index funds. He explains commodities, derivatives, and options. He gives details on the importance of a sound investment philosophy and why it is crucial to find a wealth management firm that exhibits expertise in investment counsel and investment planning. He introduces the concepts of relationship management and a professional team. I learned a valuable lesson from Jack's illustration of an ironic telephone interview with a young finance reporter from the Wall Street Journal and the way he addressed the myth "the media is a good source of investment advice." Jack concisely summarized the four principles of investment success: Diversify effectively, control costs and taxes, control your emotions, and be patient. "The 12 Investment Myths" submits important advice, wise counsel and is committed to help the investor recognize popular fallacies of investing. Jack's writing is stimulating, engaging, and informational. This is an important and timely book. Relevant reading.