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Hardcover The 1% Windfall: How Successful Companies Use Price to Profit and Grow Book

ISBN: 0061684325

ISBN13: 9780061684326

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

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Format: Hardcover

Condition: Very Good

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Book Overview

"This breakthrough 'how to' book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations." -- Richard Spaulding, Member of the Board of Directors, Scholastic Corporation

Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth...

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