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Paperback Testing Business Ideas: A Field Guide for Rapid Experimentation Book
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ISBN: 1119551447

ISBN13: 9781119551447

Testing Business Ideas: A Field Guide for Rapid Experimentation

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Format: Paperback

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Book Overview

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing...

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Business Business & Investing Economics

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