Tequila Aficionado Consumer Catador Course: A comprehensive course for tequila lovers from field to glass

The Tequila Aficionado Consumer Catador Course: A comprehensive course for tequila lovers from field to glass

The Tequila Aficionado Consumer Catador Course is a comprehensive course for consumers, hobbyists, and professionals to understand the art and science of tequila tasting.

This course is the culmination of over 30 years of research, thousands of tastings, and two years of intense writing.

One of our greatest frustrations in the tequila industry is that all of the general educational opportunities were locked behind language and financial barriers and brand specific education is often riddled with half truths and outright lies and then stuffed with meaningless fluff. A phrase you'll often hear us say around here is "Ain't nobody got time for that!"

And nobody does.

Our goal at Tequila Aficionado Media has always been to filter out the nonsense and provide consumers with an unbiased educational experience.

This book, which will soon be available in audio and video formats, is the basis of your course. Each lesson is supplemented by additional reading, videos, and homework assignments (see the last chapter of this book for the web address) and one-on-one mentoring with Mike Morales. By the time you've completed this course of study, you'll have acquired a comprehensive education on all things tequila from field to glass. You'll also have a significant number of tastings under your belt - to include blind tastings and flights - and you'll be fully equipped to participate in a formal cata under the guidelines of the Mexican Tequila Academy.

Table of Contents: Introduction (Do Not Skip!)Chapter 1 The Consumer Catador Course DifferenceChapter 2 Who this course is forChapter 3 Course ObjectivesChapter 4 The Profile of a Consumer CatadorChapter 5 The Agave LifespanChapter 6 Highlands vs LowlandsChapter 7 PollinatorsChapter 8 Organic and KosherChapter 9 What's a Denomination of OriginChapter 10 Martinsplaining Terroir, Taste, and the DOChapter 11 Terroir and TasteChapter 12 Tequila ProcessChapter 13 Agave- The Urban Legend of 24 BrixChapter 14 FermentationChapter 15 DistillationChapter 16 A Word About AdditivesChapter 17 The Fuss About DiffusersChapter 18 Final Thoughts on DiffusersChapter 19 Distillery Diffuser ListChapter 20 The Dumbing Down of the American PalateChapter 21 MaturationChapter 22 Pet PeevesChapter 23 Evaluating Tequila by SightChapter 24 Evaluating Tequila by SmellChapter 25 Aromas in TequilaChapter 26 How You FeelChapter 27 TasteChapter 28 A word about oral hygieneChapter 29 How to train like a SommelierChapter 30 Pro Tips & Tricks of The TradeChapter 31 The Greatest Trick of AllChapter 32 Important Elements of a Tasting - The GlassChapter 33 Important Elements of a Tasting: La CataChapter 34 How to Taste Tequila Like a CatadorChapter 35 How to Survive a Tequila Tasting ShowChapter 36 How Disinformation Becomes MisinformationChapter 37 How Disinformation Becomes Misinformation: A Case StudyChapter 38 How to Read a Tequila LabelChapter 39 How to download the NOM listChapter 40 What is the three-tier system of alcohol distributionChapter 41 The Twisted Histories of the Mexican Tequila Tasters AcademiesChapter 42 Tequila Statistics from the CRT and DISCUSChapter 43 Executive Board of CNITChapter 44 DISCUS Director MembersChapter 45 What Is...Chapter 46 Who IsChapter 47 Important links to knowHomework and Additional Reading (Bonus Website)