Tell the Truth: Honesty Is Your Most Powerful Marketing Tool
No Customer Reviews
Select Format
Select Condition 
Book Overview
Truth is a powerful marketing tool--and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the...
Format:Hardcover
Language:English
ISBN:1936661462
ISBN13:9781936661466
Release Date:April 2012
Publisher:Benbella Books
Length:256 Pages
Weight:0.95 lbs.
Dimensions:1.0" x 5.6" x 8.3"
Customer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
