Television Brandcasting: The Return of the Content-Promotion Hybrid
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Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business...
Format:Hardcover
Language:English
ISBN:0415841216
ISBN13:9780415841214
Release Date:December 2014
Publisher:Routledge
Length:294 Pages
Weight:1.19 lbs.
Dimensions:0.9" x 6.1" x 9.0"
Related Subjects
Arts, Music & Photography Language Arts Performing Arts Social Science Social SciencesCustomer Reviews
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