Technology Distribution Channels: Understanding and Managing Channels to Market

by Julian Dent

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Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved,...

Format:Paperback

Language:English

ISBN:0749472170

ISBN13:9780749472177

Release Date:August 2014

Publisher:Kogan Page

Length:352 Pages

Weight:1.20 lbs.

Dimensions:0.7" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Technology Distribution Channels: Understanding and Managing Channels to Market

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