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Paperback Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs Book

ISBN: 0742501124

ISBN13: 9780742501126

Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs

Seniors are America's most dependable voters. They have more time, money, and interest on average than any other voter group and they turn out to vote at a greater rate in elections at every level--thus they are most coveted by all kinds of candidates seeking office. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially...

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Format: Paperback

Condition: New

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