Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

by Shel Holtz and John C. Havens

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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives...

Format:Hardcover

Language:English

ISBN:0470293705

ISBN13:9780470293706

Release Date:November 2008

Publisher:Jossey-Bass

Length:297 Pages

Weight:1.15 lbs.

Dimensions:1.1" x 6.3" x 9.3"

Related Subjects

Blogging & Blogs Business Business & Investing Communications Decision-Making & Problem Solving Economics Global Management Management & Leadership Marketing

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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

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