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Paperback Swissair Book
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ISBN: 1398113212

ISBN13: 9781398113213

Swissair

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For over seventy years the name Swissair stood for all things Swiss on the airways. The 'flying arrow' emblem of Switzerland's national airline represented a company with deep financial reserves, enabling it to invest in the latest jets and the most modern technology. Yet from the 1970s onwards world events brought about a dramatic reversal in its fortunes. A new strategy of growth through investment in many other airlines misfired when these carriers...

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Format: Paperback

Condition: New

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