Swift Viewing: The Popular Life of Subliminal Influence

by Charles R. Acland

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Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing , Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal...

Format:Paperback

Language:English

ISBN:0822349191

ISBN13:9780822349198

Release Date:January 2012

Publisher:Duke University Press

Length:328 Pages

Weight:1.00 lbs.

Dimensions:0.8" x 6.1" x 9.1"

Related Subjects

Language Arts Social Science Social Sciences

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Swift Viewing: The Popular Life of Subliminal Influence

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