INTRODUCTION WHY PUT ALL YOUR EGGS IN ONLY ONE BASKET? An Appeal for a Comprehensive View of Management The Early Birds in Stakeholder Thinking The Era of Shareholder Value Fanatics Stakeholder Management - a New Horizon Triggers for a Stakeholder Orientation After the Wake-up Call Nothing is as it Was Business Partners Rock the Boat Stakeholder Traditionalists WHO ARE MY FELLOW STAKEHOLDERS? Shareholders are Everything The Grand Design Model Basics...