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Paperback Sustainable Marketing Planning Book
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ISBN: 0367025213

ISBN13: 9780367025212

Sustainable Marketing Planning

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Format: Paperback

Condition: New

$53.91
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Book Overview

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly seek people-friendly and planet-friendly products and services. Using sustainable marketing techniques to create value ultimately leads to improved...

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Business Business & Investing Economics

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