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Paperback Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership Book

ISBN: 052114843X

ISBN13: 9780521148436

Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership

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Book Overview

In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This...

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