Survival Math for Marketers

by Peter C. Weiglin

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Book Overview

This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each.

Presented in an irreverent, conversational style, this book includes numerous real-world...

Format:Paperback

Language:English

ISBN:0761916326

ISBN13:9780761916321

Release Date:July 2002

Publisher:Sage Publications, Inc

Length:144 Pages

Weight:0.47 lbs.

Dimensions:0.3" x 6.3" x 9.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Business Mathematics Commerce Economics Management Management & Leadership Management Science Marketing Marketing & Sales Mathematics Popular Economics Science & Math Skills

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Survival Math for Marketers

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