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Paperback Survey Questions: Handcrafting the Standardized Questionnaire Book

ISBN: 0803927436

ISBN13: 9780803927438

Survey Questions: Handcrafting the Standardized Questionnaire

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Format: Paperback

Condition: Good

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Book Overview

"An extremely useful handbook for students and any newcomers to survey research."

--Network

Recent research has yielded many new clues about how survey questions "behave," and some of these findings have offered practical guidance for question writing. Volume 63 reviews this experimental literature and provides both general guiding principles and specific advice on how to develop a survey questionnaire, emphasizing the practical implications...

Customer Reviews

2 ratings

Practical text for the survey designer

I read and absorbed this book thoroughly while working on my dissertation research, an important part of which is focused on survey design. Very practical, thorough considerations.

To mix two opposing concept handcrafting and standardizing

As an ass. specialist who started to work in a Marketing Research Agency, I was looking for a help in a subject which seems most difficult to me. It is to know how to prepare questions in a survey. So this book seems to help to solve my problem by giving speed my learning process.
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