Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

by Eddie Yoon

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Not your average consumer.

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers--they're superconsumers.

Although small in number, superconsumers can have an outsized...

Format:Hardcover

Language:English

ISBN:1633692078

ISBN13:9781633692077

Release Date:December 2016

Publisher:Harvard Business Review Press

Length:240 Pages

Weight:0.83 lbs.

Dimensions:1.1" x 5.5" x 8.4"

Related Subjects

Business Business & Investing Economics

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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

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