The must-read summary of Sam Horn's book: "Pop! Stand Out In Any Crowd". This complete summary of the ideas from Sam Horn's book "Pop!" shows that in order to be successful today, you need to stand out from the crowd immediately and impressively. In his book, the author explains that the best way to do this is to have a name, product, elevator pitch or proposal that "pops". This summary presents a Pop! formula based on four main ideas...