Pre-Suasion by Robert Cialdini Book Summary The buying and selling of goods and services has grown at an alarming rate in recent years. With this growth comes an increase in the number of salespeople and people aspiring to become salespeople. This explosion of trade markets means that for anyone to make it, they will need to have the best skills in this field. The aim of any salesperson is to persuade a customer to buy a product from them. In this...