Dave Wilson thinks because he is mortal. Whether awake or asleep, he's thinking all the time, feeding on crossword puzzles, trivia contests, quizzes, or crafting buzzwords to make Arnold Palmer look even greater. It's that kind of thinking that made Orlando's Frailey & Wilson advertising agency an overwhelming success. This is the account of a smart, creative, ad man who lived a remarkable life running one of Florida's premier ad agencies...