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Science & Math Books > Food Science Books
Hardcover Successful Wine Marketing Book
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ISBN: 083421962X

ISBN13: 9780834219625

Successful Wine Marketing

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Format: Hardcover

Condition: Very Good

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Book Overview

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for...

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