Successful Tourism Marketing

by Susan Briggs

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Travel and tourism is one of the world's largest industry, and by improving their marketing, many tourism businesses would be able to claim a much bigger share of this lucrative but fragmented industry.

Successful Tourism Marketing is designed for anyone seeking to promote a tourism product or service, whether it is a destination, visitor attraction, hotel or tour operation. Rather than concentrating solely on marketing principles,...

Format:Paperback

Language:English

ISBN:0749434694

ISBN13:9780749434694

Release Date:November 2000

Publisher:Kogan Page

Length:208 Pages

Weight:0.85 lbs.

Dimensions:0.6" x 6.0" x 9.2"

Related Subjects

Business Business & Finance Business & Investing Business & Management E-Commerce Economics Education & Reference Hospitality, Travel & Tourism Industrial Industries & Professions Management Management & Leadership Marketing Marketing & Sales Popular Economics Service Urban & Regional Web Marketing

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