Successful Global Account Management
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While the concept of Global Account Management (GAM) is not new, there are numerous differences, both subtle and overt, between it and the conventional management of overseas accounts. So what are the differences? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?
These are just some of the many key issues addressed in Successful Global Account Management. Drawing on the...
Format:Hardcover
Language:English
ISBN:0749436042
ISBN13:9780749436049
Release Date:November 2001
Publisher:Kogan Page
Length:264 Pages
Weight:1.20 lbs.
Dimensions:1.0" x 6.3" x 9.5"
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