Success Is a Choice

Rick Pitino is a genius at getting the maximum effectiveness from people regardless of obstacles. Having his exact philosophies on my home bookshelf is a joy and provides instant motivation on days where I feel lazy, unmotivated or unfocused. Everyone occassionally needs a jump start and Coach Pitino is a walking kick in the butt. But what's important is that he conveys the "Why's" of his messages, meaning that there is purpose to his ideas and that is what makes you remember each step because they really do provide the framework for deserving success. Lots of people like to think they know everything it takes to be truly successful, but ironically very few of us actually are. This honest, gut-checking book will definitely be a constant reminder and functional compass to make sure any reader is pointed in the right direction. I can't recommend it highly enough. Now I'm going out to get the CD!!!!!!!!!!!!

I am a Drum Major of my High School band and I read the book in two days. The information he spoke about on communication and self esteem has helped me to work on my communication skills with my band and helped me to understand my motivations and the things that I need to change...Superb, easy to relate to. AMAZING!!!!

A good book. Very easy to read, but full of real meat. You can put it down and come back to it later and get right back into it. I found myself taking notes to refer to later. Really terrific.

Pitino, the master of motivation and hard work writes an absolutely brilliant guide to achieving success in every aspect of life and business.

The age old ideology that our success and happiness ultimately depends on what we think, while obviously nothing that we haven't heard before, is masterfully explained by Coach Pitino in this highly motivational book. The book is full of sound principles that can be used in any walk of life. While the underlying theme that success is a choice is simplistic and easily understandable, actually choosing a positive attitude in your everyday life is one of those things that is easier said than done, and the inspirational stories that Pitino tells from his experiences in the book are fuel for anyone's motivational fire and help make choosing and maintaining the positive attitude that is necessary for success an easier choice to make. I would rate this book right up there with the best self-help books of all time like those by Dale Carnegie and Stephen Covey.