Success by Ten: George Russell's Top Ten Elements to Building a Billion-Dollar Business

It is always a pleasure to find a book that communicates a valuable message in a very readable way. I will add the book as recommended reading in my course on entrepreneurial thinking because it answers so many questions that young entrepreneurs may not even be aware they should ask. The lessons are clear and offer important direction to anyone that invests, plans to grow a business, needs a motivational boost, or simply wants to demonstrate that ethical practices work best. I wish that I had this book to read 35 years ago.

I highly recommend this book! I recommend reading it to any business oriented person with an interest in leadership, management, entrepreneurism, or the investment consulting industry. I list those descriptors as mutually exclusive categories but they are all reasons to take interest in the book. I work in the investment industry and am generally interested in reading the works of sucessful and principled business leaders. This book is full of great affirmations on business leadership. I'll admit I probably enjoyed it more than the average person would due to my investment background and familiarity with the Russell company. The insights may not qualify as leading edge, but they are great affirmations on a positive approach to running a business from someone who takes a humble, yet confident and decisive approach. The principles are described well through a series of anecdotes that cover the history of George Russell's professional life. These anecdotes are particularly interesting to those who work in the investment consulting industry or for others tasked with building a business. For us it is a rare gem. The book is easy to read. The effective writing style kept the pace of the book brisk. Obviously this is to be attributed to Michael Sheldon. I can only imagine the difficulty associated with editing the thoughts and giving voice to a sucessful executive concerned with his legacy. For me it was a fascinating read. (Disclaimer: I have no financial interest here, but Michael Sheldon is a colleague and friend.)

It's a Gem. A Must Read for all Present and Future Leaders On the surface Russell's 10 Elements of Success are simple and straight forward until he unpacks each, they then transform into profound and inspiring next steps for any manager eager to better themselves. His candid, detailed real life examples outlining how he developed and implemented his 10 Elements of Success over 40 years are thought provoking, at times hilarious and applicable to any industry. The style in which Russell and Sheldon penned this book will make you feel as if George Russell is personally mentoring you. That is a statement considering his body of work and the unprecedented success of his company. I've read a plethora of business books; this one is definitely a keeper and will join my personal list of favorites that I regularly quote and refer to others!