Subliminal Seduction

My parents had this book many years ago which I read and wrote a junior high school paper on advertising using this book as research. I can clearly remember reading his book, then looking at pictures in print media and seeing the real hidden messages advertisers were placing in their ads. ( I wish I didnt throw that paper out.) Today, after studying marketing and psychology in college, hidden messages in advertising are far more sophisticated and subtle yet still there. This book lays the groundwork for understanding advertising today, which is largely visual, but takes subliminal messages to the next level.

If you ever wondered why ice in ads was so attractive get this book.

This poignant examination of print media advertising's subliminal selling techniques in the 70s comes from a time before digital enhancements and computers, and should definitely provoke anyone to ask "if they were that good then, what are they doing to us now?!?"

An ground breaking book that finally puts most of the subliminal theory and practice into a very readable and informative format.