Studying Healthcare from a Marketing Perspective

by Dawn Iacobucci and Deidre Popovich

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Studying Healthcare from a Marketing Perspective is forward-looking and reflects on issues where marketers could have greater impact and use their potential roles to further improving health care. This monograph is intended to be practical and useful, and with all suggestions and recommendations deriving from solid theory. These topics are useful for healthcare administrators, providers, marketers, and other practitioners in this industry, along with...

Format:Paperback

Language:English

ISBN:1680839187

ISBN13:9781680839180

Release Date:January 2022

Publisher:Now Publishers

Length:84 Pages

Weight:0.29 lbs.

Dimensions:0.2" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Studying Healthcare from a Marketing Perspective

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