Studying Digital Media Audiences: Perspectives from Australasia

(Part of the Routledge Studies in New Media and Cyberculture Series)

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Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms...

Format:Paperback

Language:English

ISBN:0367878194

ISBN13:9780367878191

Release Date:December 2019

Publisher:Routledge

Length:228 Pages

Weight:0.70 lbs.

Dimensions:0.5" x 5.9" x 8.9"

Related Subjects

Computers Computers & Technology Social Science Social Sciences

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Studying Digital Media Audiences: Perspectives from Australasia

(Part of the Routledge Studies in New Media and Cyberculture Series)

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