Study Guide to Accompany Marketing
Enables students to learn and apply marketing principles instead of simply memorizing facts for an examination. This study guide includes chapter outlines for student note-taking, sample tests,... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0072828919
ISBN13:9780072828917
Release Date:April 2005
Publisher:Irwin/McGraw-Hill
Length:700 Pages
Weight:2.75 lbs.
Dimensions:1.0" x 8.6" x 10.8"
Related Subjects
Business Business & Finance Business & Investing Economics Education & Reference Global MarketingCustomer Reviews
4 ratings
College textbook for domestic Marketing
Published by Thriftbooks.com User , 16 years ago
This book is good at presenting how to put together a marketing plan. I just wish it was not so wordy in some parts, but the information is helpful.
Study guide 7th ed for Marketing 7th ed Authors: Kerin, etc
Published by Thriftbooks.com User , 20 years ago
This is a MUST book to have to assist you with studying and mastering your marketing still while getting an "A" for this course. I took this marketing class and all the test questions were on the tests that I could not even believe it. Besides that, I used this book if I dont have time to read all the chapters again before the tests. This book is optional but you will find how valuable it is for studying for your tests.
Effective learning approach
Published by Thriftbooks.com User , 23 years ago
Great tutorial that helped me get a A on my final ezam. Amust have to review important concepts and terms.
Marketing text
Published by Thriftbooks.com User , 24 years ago
It's a great book because of it's extensiveness.
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