Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940
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Only a century ago the privilege of washing with soap was mainly a special prerogative of the well to do, and a bath was something most people avoided. But by the end of World War I a revolution in standards of personal hygiene had taken place. Soap was not only more widely used but was suddenly viewed as a powerful symbol of purification, civilization, and progress. What caused this radical shift in attitudes? In this fascinating cultural history,...
Format:Paperback
Language:English
ISBN:1573929522
ISBN13:9781573929523
Release Date:September 2001
Publisher:Humanities Press Intl
Length:369 Pages
Weight:1.15 lbs.
Dimensions:0.8" x 6.5" x 9.2"
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