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Paperback Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940 Book

ISBN: 1573929522

ISBN13: 9781573929523

Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940

Only a century ago the privilege of washing with soap was mainly a special prerogative of the well to do, and a bath was something most people avoided. But by the end of World War I a revolution in standards of personal hygiene had taken place. Soap was not only more widely used but was suddenly viewed as a powerful symbol of purification, civilization, and progress. What caused this radical shift in attitudes? In this fascinating cultural history,...

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