Strong Brands, Strong Relationships

by Jill Avery and Michael Breazeale

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From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded...

Format:Paperback

Language:English

ISBN:1138786837

ISBN13:9781138786837

Release Date:June 2015

Publisher:Routledge

Length:436 Pages

Weight:1.46 lbs.

Dimensions:1.0" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Strong Brands, Strong Relationships

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