Stretch!: How Great Companies Grow in Good Times and Bad

Stretch! is an excellent roadmap for business executives to return their companies to an upward growth trajectory.Written in an engaging style, the book takes the premisethat any company, in any kind of financial or competitive situation, can achieve and sustain profitable growth.Deans and Kroeger use insightful case studies toillustrate their four-stage growth model, and emphasizethat strong execution, not strategy, separates the winnersfrom the losers. Highly recommended!

Forget the jargon and fad theories. This book hits straight at the heart of today's biggest barriers to growth--and offers well-reasoned, straightforward advice on how companies can get back on track. The four-step approach, which is the core of the book, pinpoints growth opportunities in every aspect of how a company functions. The best part, however, is the examples that the authors pull from all industries, around the world. They not only make it an interesting read, they hammer home just how "doable" everything is.