Streetsmart Marketing

by Jeff Slutsky

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Book Overview

A ''how-to'' guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through ''grass-roots'' marketing, get publicity exposure by promoting charities, manage inexpensive promotions...

Format:Paperback

Language:English

ISBN:0471618829

ISBN13:9780471618829

Release Date:June 1989

Publisher:Wiley

Length:241 Pages

Weight:0.80 lbs.

Dimensions:0.7" x 6.0" x 8.9"

Related Subjects

Business Business & Finance Business & Investing Direct Economics Management & Leadership Marketing Small Business & Entrepreneurship

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