Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business

When I picked up this book I was amazed. It gives the REAL rundown on how to spend your marketing dollars to get the best return on your marketing investment. In today's perplexing www marketing world, traditional advertising and other marketing tactics have taken on a different role. Jeff Slutsky gives you "the real skinny" on what works best NOW. For example, do you get the best return on your marketing investment through . . . Newspapers? TV - broadcast or cable? Radio? Outdoor advertising? Yellow Pages directories? Weeklies, Tabloids, etc? Telemarketing? Press releases? And what about . . . Advertising agencies? Co-op advertising? Publicity? Conventions, tradeshows and exhibitions? Consumer shows? Sponsorship? Advertising specialties and promotional products? And I've only read the first section! Now I'm about to read how to make a website work for you. Excuse me. I'm going to stop writing now because I want to get to get back to the book. Viva Mr. Slutsky!