Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
Format:Paperback
Language:English
ISBN:1952616514
ISBN13:9781952616518
Release Date:March 2011
Publisher:Book Apart
Length:96 Pages
Weight:0.35 lbs.
Dimensions:0.3" x 5.5" x 8.5"
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