Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry
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Pepsi-Cola and Coca-Cola are widely recognized as being two of the premier marketing companies in the world. They have introduced a great variety of new products and package types. They have raised celebrity advertising to a new level. Coca-Cola even changed the formula for Coke. These and other developments in the carbonated soft drink industry came about from major strategy changes by Pepsi-Cola and Coca-Cola. Rather than simply reacting to a...
Format:Hardcover
Language:English
ISBN:0899307884
ISBN13:9780899307886
Release Date:May 1993
Publisher:Praeger
Length:272 Pages
Weight:1.30 lbs.
Dimensions:0.6" x 6.1" x 9.2"
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