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Hardcover Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry Book

ISBN: 0899307884

ISBN13: 9780899307886

Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry

Pepsi-Cola and Coca-Cola are widely recognized as being two of the premier marketing companies in the world. They have introduced a great variety of new products and package types. They have raised celebrity advertising to a new level. Coca-Cola even changed the formula for Coke. These and other developments in the carbonated soft drink industry came about from major strategy changes by Pepsi-Cola and Coca-Cola. Rather than simply reacting to a...

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Format: Hardcover

Condition: New

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