Strategy from the Outside In: Profiting from Customer Value

by George S. Day and Christine Moorman

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A winner of the American Marketing Association Foundation's Berry-AMA 2011 Book Prize for the best book in marketing!

Shareholder value . . . core competence . . .six sigma . . . right sizing . . . These influential strategy ideas have lured many companies into a dangerous internal focus, viewing the world from the inside out. As a result, companies lose sight of the market, which leads to poor results over the long run. Inside-out thinking distracts...

Format:Hardcover

Language:English

ISBN:0071742298

ISBN13:9780071742290

Release Date:July 2010

Publisher:McGraw-Hill Companies

Length:320 Pages

Weight:1.37 lbs.

Dimensions:1.0" x 6.2" x 9.2"

Related Subjects

Business Business & Investing Economics

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Strategy from the Outside In: Profiting from Customer Value

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