Strategy for a Networked World
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Book Overview
During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems. Their 'Value Creating Systems' approach was a strong contrast to the idea of 'competitive advantage' that defined strategy at the time. The approach focuses on the design of the 'offerings' that define relationships among co-producers, and which connect actors in fields which transcend...
Format:Paperback
Language:English
ISBN:1911299603
ISBN13:9781911299608
Release Date:October 2016
Publisher:Imperial College Press
Length:316 Pages
Weight:1.15 lbs.
Dimensions:0.7" x 5.9" x 9.0"
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