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Strategische Marketing-Maßnahmen in der Gesundheitswirtschaft mit Orientierung am Patienten [German]
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Masterarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Rheinische Fachhochschule K?ln (Fachbereich Wirtschaft Rheinbach), Sprache: Deutsch, Abstract: The present work which is written within a MBA degree deals with the issue of strategic marketing activities in the health sector with the focus on patients. Because the health industry is becoming increasingly economically oriented and customer-developed...
Format:Paperback
Language:German
ISBN:3640656342
ISBN13:9783640656349
Release Date:July 2010
Publisher:Grin Verlag
Length:108 Pages
Weight:0.33 lbs.
Dimensions:0.3" x 5.8" x 8.3"
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