Strategies in Global Industries: How U.S. Businesses Compete

by Allen J. Morrison

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This insightful monograph explodes some of the myths introduced by well-known business consultants and by strategic planning academics and replaces myth with comprehensive model of business strategies that is a applicable to the contemporary marketplace where international trade and competitiveness are issues of critical concern. Today's American businesses are challenged both at home and abroad in market battles that frequently threaten the survival...

Format:Paperback

Language:English

ISBN:0899305288

ISBN13:9780899305288

Release Date:June 1990

Publisher:Praeger

Length:216 Pages

Weight:1.12 lbs.

Dimensions:0.8" x 6.5" x 9.6"

Related Subjects

Accounting & Finance Business Business & Finance Business & Investing Economics Industries & Professions Information Management International International Business Popular Economics

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Strategies in Global Industries: How U.S. Businesses Compete

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