Strategies for the New Health Care Marketplace: Managing the Convergence of Consumerism & Technology

This book is a must-read for health care managers struggling to understand how consumerism and technology will affect their organizations. The authors take up where they left off in their prophetic "Beyond Managed Care" with a set of practical strategies for the next five years. This book draws heavily from case studies and interviews with industry leaders, making its strategies immediately concrete. Perhaps the biggest contribution is the authors' deep understanding of the industry, where consumerism will manifest itself in unique ways. There are some real pearls in these pages.

The authors have, again, combined their considerable expertise and foresight to provide us with guidance down each of several pathways along which Health Care could evolve. One of the factors central to that evolution, and enunciated by the authors,is the issue of quality and its relationship to technology and consumerism. Whatever may be ones role in Health Care, this treatise provides pertinent insight into evolving trends, and offers appropriate strategies to accommodate thereto. It's a darned good book. Read it.

The authors of this book have a wealth of experience in healthcare and have used their knowledge and experience to share with the reader, what the healthcare marketplace will look like in the future. They start off with reviewing where we are and what the environment for the future of healthcare will be with specific emphasis on the values important to consumers.Then the delve into the stratgies for change in looking at all types of healthcare delivery models including physicians and medical groups to hospitals and multihospital systems and health plans. In part three of the book they discuss the leadership, governance, and marketing necessary to operate in the new healthcare marketplace.In the final section, the discuss sucessful healthcare organizations what what has made them successful as well as dispelling many of the myths that affect successful decision making. I strongly recommend this book to anyone who is involved in healthcare from policy makers to those in the trenches.