Strategies for the Green Economy: Opportunities and Challenges in the New World of Business

by Joel Makower and Cara Pike

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Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns.

So, how does a company succeed in a world gone green?

In...

Format:Hardcover

Language:English

ISBN:0071600302

ISBN13:9780071600309

Release Date:October 2008

Publisher:McGraw-Hill Companies

Length:312 Pages

Weight:1.30 lbs.

Dimensions:0.9" x 6.3" x 9.2"

Related Subjects

Business Business & Finance Business & Investing Business Development Economics Environmental Economics Management Management & Leadership Systems & Planning

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Strategies for the Green Economy: Opportunities and Challenges in the New World of Business

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