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Hardcover Strategies for E-Business: Concepts and Cases on Value Creation and Digital Business Transformation Book
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ISBN: 3030489493

ISBN13: 9783030489496

Strategies for E-Business: Concepts and Cases on Value Creation and Digital Business Transformation

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Format: Hardcover

Condition: New

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Book Overview

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy...

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Business Business & Investing Economics

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