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Business & Investing Books > Management & Leadership Books
Paperback Strategies for Competitive Success Book
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ISBN: 0471816566

ISBN13: 9780471816560

Strategies for Competitive Success

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A guidebook providing detailed descriptions of eight strategies described that most firms can apply to their own competitive situations. Not content with relying on a general theoretical strategy, the authors delineate eight practical approaches based on two sources of competitive advantage: market share and synergy. And each of the strategies is brought alive with examples of real companies. Executives, managers, and advanced students will find this book incisive and practical.

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Format: Paperback

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