Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

by Torrey Podmajersky

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Book Overview

When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

UX content strategist Torrey Podmajersky provides strategies for converting,...

Format:Paperback

Language:English

ISBN:1492049395

ISBN13:9781492049395

Release Date:July 2019

Publisher:O'Reilly Media

Length:192 Pages

Weight:0.85 lbs.

Dimensions:0.4" x 5.9" x 9.0"

Related Subjects

Computers Computers & Technology

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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

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