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Paperback Strategic Sport Marketing Book
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ISBN: 1760878804

ISBN13: 9781760878801

Strategic Sport Marketing

by , , , et al.
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Format: Paperback

Condition: New

$61.99
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Book Overview

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making,...

Related Subjects

Sports & Outdoors Sports & Recreation

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