Strategic Public Relations Management: Planning and Managing Effective Communication Programs

by Erica Weintraub Austin and Bruce E. Pinkleton

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Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0805853812

ISBN13:9780805853810

Release Date:June 2006

Publisher:Routledge

Length:411 Pages

Weight:1.25 lbs.

Dimensions:0.9" x 6.0" x 9.1"

Related Subjects

Business Business & Finance Business & Investing Business Communication Communications Economics Language Arts Management Management & Leadership Marketing & Sales Politics & Social Sciences Public Relations Reference Running Meetings & Presentations Skills Social Science Social Sciences Textbooks

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Strategic Public Relations Management: Planning and Managing Effective Communication Programs

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